Hackensack, New Jersey – Bootiful Butt Cream [http://www.YourBootiful.com], a non-surgical alternative to buttock augmentation procedures, is making its trade show debut at the AVN trade show and exposition in Las Vegas in January of 2013. The product can be sampled in Booth 310 in the Hard Rock Casino’s Artist Hall from January 16th to 18th.

“Beautiful booties are a major focus at the AVN show,” notes the product’s developer, Byron Thierry, “so it makes perfect sense to officially launch Bootiful Butt Cream there.”

Bootiful Butt Cream includes a blend of vitamins, antioxidants, natural botanical extracts and other natural ingredients, is covered by a 60 day, money back guarantee through YourBootiful.com, or at booth 310 during the trade show.

Thierry sees a great deal of potential in the ‘booty enhancement’ product category. Buttock augmentation procedures are one of the fastest-growing segments of the plastic surgery industry. According to the American Society of Plastic Surgery (APAS), Americans spent more than $31 million on buttock augmentation surgeries in 2010, a remarkable 40 percent increase over the previous year.

However, “butt lifts” and augmentations are expensive — as much as $18,000 per procedure — and come with a long list of painful side effects and complications. Patients have to lie on their stomach for over a week after the painful procedures, are not able to sit normally for weeks, and many have to take at least a couple of weeks off work to recover.

“Why go through all that trauma and expense?” asks Thierry. “Bootiful Butt Cream is specially formulated to improve the appearance of the skin and enhance the plumpness of tissues in the ‘booty.’ Our new product can help you gain a firmer, sexier bottom with no surgery risks or pain. It’s made with all natural ingredients, and even smells great.”