HUNTINGTON BEACH, Calif. – June 10, 2014 – XR Brands has been honored with coveted Novelty Company of the Year and Fetish Company of the Year nominations for the upcoming 2014 StorErotica Awards scheduled July 13 during the ANME Founders Show in Burbank, Calif. These key categories recognize the manufacturer for its dedication to creating quality, effective and affordable sex toys, fetish tools and pleasure products made for the modern consumer.

This has been an incredible year of growth that has resulted in 18 fully merchandised brands, each serving a specific market need with high-quality construction and merchandising to match. Among the developments has been expansion of the Wand Essentials series of wand massagers and attachments, bringing retailers an affordable and equally powerful alternative to traditional magical wands on the market. Most notable was the release of Spellbinder, the first of its kind to boast comparable RPMs to the most powerful wands on the market but at a wholesale price that beats every competitor.

Most exciting this year was the debut of the Savvy line of massagers, kits and intimate accessories designed with and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd. This fully merchandised collection artfully matches intimate pleasure with intimate wellness to offer a benefit for shoppers of all sexual levels. Whether to maintain prostate health, strengthen the pelvic wall, improve erectile dysfunction, or enhance intimacy between partners, Savvy recognizes consumers’ unique and diverse needs – and is value priced to universal accessibility.

The company also expanded its Trinity Men line of massagers, cock rings, sleeves and prostate toys that cater to the unique needs of male shoppers. Featuring a sleek, yet gender-neutral look, Trinity Men appeals to men and the people who love them and are affordably priced to be accessible to the masses.

And in the fetish realm, XR Brands has maintained steady momentum releasing new SKUs in the top-selling Master Series line of clamps, sounds, cock rings, chastity cages and more and developing new brands catering to the lifestyle. Advances included the debut of Maestro, the industry’s first precision-crafted sex machine to feature a fully adjustable metal frame with thrusting power of up to 300 RPM.

The company also made incredible effort to bring electrostimulation out of the shadows of “kink” and into mainstream retail environments across the country with Zeus Electrosex. Offering easy-to-use beginner kits and brand new soft, feminine packaging, revamped Zeus Electrosex power boxes, e-stim massagers and more now appeal to a wider demographic, with curiosity and comfort levels rising every quarter.

“It’s an honor to be nominated in these key categories alongside some of the most respected brands in the business, and the team would like to thank all who voted for XR Brands,” XR Brands General Manager Randy Alvstad said. “This has been a fantastic year filled with innovative developments, creative brainstorming, and lots of hard work and the result has been incredibly successful. We look forward to seeing and celebrating with everyone in July!”

XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. XR Brands brings niche sexual lifestyles into the mainstream with fully branded product lines that cater to the widest variety of consumers, from couples and beginner players to more advanced fetish aficionados. Through modern design, state-of-the-art construction and dynamic packaging and merchandising, XR Brands makes fetish and niche lifestyle products approachable to retailers and consumers looking to grow in new and exciting directions. Since 2007 the company’s award-winning team of experts has created popular collections catering to every fetish interest, including electro stimulation, erotic massage, enema play, enlargement pumps, BDSM and sensation play, leather bondage, and powerful sex machines. Most recently XR Brands named 2013 BDSM Pleasure Products Company of the Year by adult media outlet XBIZ.