There’s a moment every company hits when expansion stops feeling exciting, and starts feeling risky. That’s where Tsukuru Fors does her best work. As lead consultant at Tosai Productions, she helps businesses navigate markets that don’t forgive guesswork—especially when culture matters as much as compliance.
Tosai Productions is a strategy consulting firm with a very specific lane: the adult industry and the Asian market. No broad strokes. No borrowed playbooks. Just deep, intentional focus on regions and industries where mistakes tend to be expensive.
At the center of their work is market entry—but not the theoretical kind. Tosai helps Asian companies and individuals take their operations global, while guiding non-Asian businesses into Asian markets with eyes wide open. It’s a two-way bridge, and it only works when both sides are understood.
The firm operates as a collective of experts, which is where things get practical. Strategy is only the starting point. Tosai also supports execution—marketing, regional incorporation, partner negotiations, investor introductions, multilingual customer support, localization, and PR. It’s hands-on work, the kind that turns plans into traction.
Tsukuru’s experience runs deep. With 25 years in business strategy consulting, she spent over two decades working across industries including retail, wholesale, internet, e-commerce, education, logistics, hospitality, and publishing. In recent years, her focus has shifted almost entirely to the adult industry, where complexity is the rule, not the exception.
Japan—and markets like Korea and Taiwan—are often described as “hard to enter,” which barely scratches the surface. Regulatory hurdles are real, especially Japan’s strict censorship laws, but cultural barriers are just as decisive. Relationships, expectations, and context matter more than most outsiders realize. Knowing the rules is one thing. Knowing how people actually do business is another.
You can follow him on X @tsukuru_agender
Bruce, the adult site broker, host of the show, and CEO of https//adultsitebroker.com, said: “It was great to have Tsukuru on and hear about doing business in Asia. I found it very enlightening and I'm sure you will as well.”
Starting today, you can listen to Tsukuru Fors of Tosai Productions on https://adultsitebroker.com/podcast/
