op adult public relations firm The Rub PR has relaunched its website to celebrate its 17th year in business and owner Erika Icon’s 20th year in the industry. The new and improved website showcases their roster of clients and services in a big way.
The Rub PR’s new website therubpr.com is here. It has a complete redesign but still showcases their services and clients. Visitors can also check out their blog and browse the site to learn more about the PR company. It’s much easier to navigate and has an incredible aesthetic that resonates with adult performers, creators, directors, studios, and companies that its services target. The new site has also caught the attention of mainstream companies and creators with its fresh new look and bold copy.
“The team loved the old website—it was very retro and had an 1980s feel, but it was time for a major upgrade. We found an incredible designer who shared our vision, and the process was seamless. We were going to relaunch at the end of 2025, but we got busy getting ready for tradeshows and other big projects. But spring is here, and it’s the perfect time for renewal and a site relaunch. Before we even announced it, we had a huge uptick in traffic and even more people contacting us,” says Erika Icon, Owner and Publicist.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. Icon got her client, Kimber James, cast on E! Entertainment's Botched and appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has secured interviews for clients with prominent publications such as Cosmo, Forbes, Hustler, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XMAs, XMA Creator XMA Europa, AVN, XRCOs, ALT Star, Bazowie!, NightMoves, Urban X, Adult Industry Awards, Adult Choice Awards, TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Icon won the XBIZ Executive Award for WIA Woman of the Year in 2026, Most Popular Adult PR Agency from the Urban X Awards in 2023 and 2025, Best Public Relations Firm from the ASN Magazine Awards in 2022 and 2025, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she's done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She's also received multiple XMA and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, and WIA Woman of the Year, Best PR Agency from the SXMA Awards, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.
