Alex Steel co-founded KinkCoach with her husband Dan after years spent selling content across major adult platforms. Based in the UK, the ecosystem was shaped by the experiences she gathered throughout that time and the realization that many women entering the industry lacked practical support.
Dan Steel serves as KinkCoach’s technical co-founder. Before the business launched, he built and managed independent ventures in other industries, gaining extensive operational experience. As Alex navigated the demands of selling content, Dan saw the industry’s structural gaps emerge clearly. Sellers were often left to find answers alone. He recognized that many newcomers either burned out within months or entered the profession without preparation. The available tools frequently failed to reflect the realities sellers faced. Dan built KinkCoach’s technical systems from the ground up and now leads engineering, infrastructure, automation, and architecture, while Alex oversees education, seller experience, and strategic planning.
KinkCoach identifies itself as the only end-to-end ecosystem specifically designed for women selling adult content online by someone who has personally sold content.
The Starter Pack is a 73-page printed guide covering pricing, listings, photography, customer management, safety, legal topics, difficult buyers, and the habits that contribute to longevity.
KC Hub allows sellers to manage multiple platforms from one SaaS dashboard. KC Automation handles repetitive work through browser extensions. Kinkmarket functions as a vetted seller marketplace. The entire ecosystem has been self-funded through Alex’s seller earnings and serves an international community.
You can follow them on X @Kinkcoachme
Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker , said: “Having Alex and Dan on the podcast was delightful. Kinkcoach is a game changer for creators looking to expand their business. It was a great interview.”
Adult Site Broker helps people buy and sell websites in the adult space. Known as “the ethical broker” for their business practices, you can contact them on their website at adultsitebroker.com. Bruce, the adult site broker, is a two-time nominee for XBIZ Community Figure of the Year and Adult Site Broker Talk was a 2026 AVN Award nominee for Favorite Adult Podcast.
Starting today, you can listen to Alex and Dan Steel of KinkCoach on Adult Site Broker Talk: https://adultsitebroker.com/podcast/.
