Media personality Big Will delivers a powerful new interview featuring Groovy, the Houston-based photographer whose lens has been steadily shaping the visual narrative of modern culture. In an engaging, high-energy sit-down, Groovy breaks down his journey behind the camera, the mindset required to thrive in today’s creative economy, and what separates a hobbyist from a true visual architect.
More than just a conversation about photography, this interview explores the discipline, sacrifice, and vision required to build a brand in an oversaturated digital world. Groovy speaks candidly about how he developed his eye, the importance of storytelling in every frame, and why consistency — not clout — builds longevity.
Throughout the interview, Big Will guides the discussion into the business side of photography — from navigating client relationships and brand collaborations to understanding lighting, mood, and emotion as strategic tools rather than aesthetic accidents. Groovy also addresses the realities of creative entrepreneurship, emphasizing faith, focus, and relentless execution as pillars of his success.
Key moments from the interview include:
Groovy’s origin story — how he transitioned from passion to profession.
His philosophy on capturing authenticity over trends.
Insight into building a recognizable visual brand in the social media era.
Advice for aspiring photographers looking to monetize their craft.
“This wasn’t just about photography,” says Big Will. “It was about vision. Groovy represents the new wave of creatives who understand that the camera is more than equipment — it’s influence.”
Groovy’s portfolio continues to expand across Houston and beyond, working with artists, entrepreneurs, and brands seeking dynamic visual storytelling. His signature style blends sharp composition with emotional depth, creating imagery that resonates far beyond the frame.
The full interview is now available on YouTube. https://www.youtube.com/watch?
About Big Will:
Big Will is a Houston-based media personality known for spotlighting cultural innovators, entrepreneurs, and rising creatives. His interviews focus on substance, strategy, and stories that inspire action.
About Groovy:
Groovy is a Houston photographer and creative visionary dedicated to capturing authentic moments that define modern culture. Through discipline, storytelling, and brand-driven visuals, he continues to build a name rooted in quality and consistency.
