(Hightstown, NJ): Adding to its list of early product releases, East Coast News announced today that it will be the first distributor to deliver the all-new ON Balm from Sensuva. The balm contains the same arousing power as the original oil, but in a no-mess, slant-tipped applicator. ECN is happy to bring ON Balm to its customers, who have been anticipating the unique product’s release for some time now.

“We see Sensuva ON Balm as an all-around winner,” says ECN’s Alan Mandell. “The fact that we can help our customers to be first on the streets with the product is very exciting for us.”

Retailers are no stranger to the selling power of ON, which continues to be successfully merchandised in an attractive counter-top display complete with testers. Consumers are encouraged to test the 100% natural, menthol-free product on their tongues. The resulting warm, electrifying sensation is enough to make the sale. The new Balm version, which ECN will also make available in a stylish POP tower display, promises the same results.

East Coast News will distribute Sensuva’s ON Balm and Ampoule Applicators, as well as available POP merchandising displays from its three nationwide warehouses. Interested retailers are encouraged to contact their ECN account representative today to reserve their supply, or visit www.ecn.com for more information.