Las Vegas, NV – Fleshlight, maker of the number 1 selling sex toy for men worldwide, has announced that it has signed on as the Title Sponsor for BBWFanFest 2012, held in Las Vegas July 13-15.

“We at Fleshlight are happy to be a Sponsor at the upcoming BBWFanFest,” said Steve Shubin, CEO of the Austin, Texas-based company. “We are always striving to give our Internet customers what they want, and presenting beautiful women in their classiest, most beautiful look is something we enjoy.”

BBWFanFest is a weekend-long celebration of plus-size adult industry performers, also known as BBW performers. Fans of the niche will be able to meet performers and models, get autographs, take photos, buy videos, and get to know many of the stars they had previously only been able to see online or on DVDs. The show will consist of a tradeshow, an awards banquet, seminars, workshops and parties.

BBWFanFest marketing director Kari Anthony said, “We are excited and privileged to have Fleshlight as our Title Sponsor for 2012. From the onset, it has been our goal to align with the very best brands in the industry, and Fleshlight has helped us to make that a reality. The BBW segment of the adult industry is a fast growing section with very loyal and dedicated fans. The support of a company as established and professional as Fleshlight will help these hard working performers obtain the recognition they deserve. In addition, having Fleshlight on-site during the weekend will provide all of the attendees a first hand opportunity to see their full line of top quality products. Fleshlight is truly an industry leader in Adult Toys and we’re thrilled to work with them.”

Fleshlight, one of the first adult toy manufacturers to take their product directly to consumers, has garnered awards from numerous outlets including AVN for their patented Real Feel Superskin TM texture toys. The company’s line of adult toys incudes the Fleshlight Original, Ice, Stamina Training, Sex-in-a-Can, Fleshlight Vibro, FleshJack, and the World Famous Fleshlight Girls Toys, which has grown into the power house brand with exclusive molds of the world’s most famous and respected adult film stars. Offering the world’s number one sex toy for men with over 4 million Fleshlight toys sold worldwide, Shubin was honored with an “Industry Innovator Award” by XBIZ this year.

“Women are beautiful in all shapes and sizes,” said Shubin. “We also look forward to developing this new category at Fleshlight.”

BBWFanFest 2012, the first of its kind, will be held July 13-15, 2012 at the Tuscany Suites and Casino in Las Vegas, NV. Tickets for the event and additional information can be purchased by going to http://BBWFanFest.com.