Los Angeles – After spending nearly two decades establishing itself as a global leader in the creation of sophisticated couples entertainment, Wicked Pictures is pleased to announce that it is diversifying its brand with a luxurious collection of original lubricants and enhancers. The Wicked Sensual Care Collection for women and men has been crafted with exclusive formulas utilizing the highest quality ingredients available. Every product is distinguished by the same tasteful and discreet approach to packaging that has defined the Wicked brand for nineteen years.

Rather than simply re-brand existing products, Wicked has chosen to have this special line developed independently. The project is currently being spearheaded by Carrie Smith, a mainstream skincare industry veteran who has worked on the collection since 2011.

Noting that today’s savvy consumers are seeking the safest and healthiest products available, Wicked has worked tirelessly to ensure this comprehensive product line is completely vegan, cruelty-free and PETA (People for the Ethical Treatment of Animals) certified. The Wicked Sensual Care Collection’s entry on www.peta.org can be viewed at http://bit.ly/NEhCv1. Initial product lines in the collection include:

AQUA. Water-based and Paraben free, these lubricants have been crafted from the finest ingredients for superior performance. Clean-up is easy with any of the Wicked Aqua lubricants, simply rinse with water. The Jelle Anal Lubricant addresses the specific needs of anal play. The Aqua Candy Apple and Aqua Pomegranate lubricants introduce subtle natural flavors to enhance oral pleasures. Sensitive is designed to address the needs of people with sensitive skin concerns. Clinically tested as hypoallergenic, it is completely glycerin free & pH balanced.

ULTRA. Ultra silicone lubricant’s smooth formula enhances pleasure without feeling heavy or tacky. Formulated with the highest quality silicone available in the personal care market, Ultra Fragrance Free contains no additives or fillers, creating an exceptionally silky feel. Ultra Chill is a blend of cooling extracts and high performance silicones designed to heighten sensitivity at pleasure points. Ultra Heat is a blend of natural extracts and the highest quality silicones to create the ultimate in stimulating sensation.

SPECIALTIES. The Cleene Antibacterial Toy Wash keeps novelties safe and users healthy at the same time. Cleene can be used with all intimate toy materials. Crème Masturbation Cream for Men is a unique, oil-based, intimate lubricant crafted for male solo play.

To learn about more about these and other upcoming products, please visit www.wickedsensualcare.com. As part of the line’s roll-out, members of Wicked’s executive team will be exhibiting at the 2012 Adult Novelty Manufacturers Expo. Better known as ANME, the show represents manufacturers of intimate toys, lingerie, lubricants and novelties. The ANME Show will be held from July 14-16, 2012 at the Los Angeles Marriott Burbank Airport in Southern California.

In addition to the collection’s website, consumers, retailers and distributors alike are invited to follow the line on Twitter (@SensualCare) and Tumblr (http://wickedsensualcare.tumblr.com). The coming weeks will see a launch of the line’s YouTubeChannel (www.youtube.com/wickedsensualcare), an official Facebook page and other social media initiatives. At press time, the collection will be available for shipping July 27, 2012.