(New York) – Manager Inc.’s Nadkins, the world’s first 100% natural, non-toxic towelette specifically formulated for a man’s most sensitive area, is featured in the current issue of women’s monthly Cosmopolitan magazine.
The article, “Fun, Fearless… Fail!” hilariously makes light of this season’s newest trends “from wow to WTF”, and Nadkins’ male jewels refresher towelettes cracked the list as “the passive-aggressive way to tell him he’s got swamp crotch”.
The wipes have been prominently featured in lifestyle publications such as Esquire, GQ France, Huffington Post, Details, Complex and Vice, but Nadkins has only just recently begun to earn a higher media profile in women’s outlets.
“Women are not just 45% of Nadkins’ sales, they are without doubt our most enthusiastic customers,” said Nadkins founder and CEO, Joe Caccamo. “We appreciate the tongue-in-cheek recognition from a respected, high-profile publication such as Cosmopolitan Magazine, as it was a woman who inspired me to create Nadkins!”
Nadkins’ non-toxic formula is made with soothing aloe vera; allantoin (cleans away dead skin); Vitamin E (protects & nourishes); colloidal oatmeal (soothes dry, itchy skin); menthyl lactate (cools & refreshes) and grapefruit essence.
The refresher wipes are sold in an elegant 10-pack “cigarette-style” box and through a refillable gravity box for retailer point-of-sale. At Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50; a subscription option for $11.50 per 10-pack box. The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing $1.00 per packet.