Penthouse x Fleshlight Pro are stepping into the fast lane with a bold new sponsorship collaboration supporting Formula Drift Pro 1 driver Trenton Beechum and his fully wrapped #999 BMW race car during the 2026 Formula Drift season.
The eye-catching Penthouse x Fleshlight Pro collaboration branding now dominates the side of Beechum’s competition vehicle, merging motorsports energy with two globally recognized lifestyle brands in a move designed to expand visibility far beyond the traditional adult marketplace.
“This partnership is about visibility, energy, and connecting with a culture-driven audience,” said a representative for Fleshlight Pro. “Formula Drift has become one of the most exciting motorsports platforms in the world, and teaming up with Trenton allows us to introduce Penthouse x Fleshlight Pro to a broader mainstream audience in a completely unique way.”
Hailing from Agoura Hills, California, Trenton Beechum has become one of drifting’s standout competitors. The accomplished driver is a 2015 Top Drift Champion and the 2019 Formula Drift Pro2 Champion, now competing at the highest level in Formula Drift Pro 1 behind the wheel of his #999 BMW.
This weekend, Beechum heads to Atlanta, Georgia, for Round 2: Road To The Championship, where fans will get to see the Penthouse x Fleshlight Pro wrapped BMW in action. Additional stops throughout the season include Orlando, Florida; Seattle, Washington; Las Vegas, Nevada; and Long Beach, California for the Shoreline Showdown.
The partnership positions Fleshlight as a modern lifestyle brand while introducing the collaboration to Formula Drift’s rapidly expanding younger demographic. Formula Drift’s 2025 season has become the most successful in the series’ 22-year history, generating record-breaking attendance and viewership. Each round draws an estimated 1.5 to 2 million livestream viewers, contributing to approximately 6.5 million annual viewers overall, with roughly 80% of the audience falling within the Gen Z demographic.
The collaboration represents a strategic effort to bridge adult lifestyle branding with mainstream motorsports culture, opening new opportunities for broader audience engagement and cultural crossover.
ABOUT FLESHLIGHT:
Founded in 1998, Fleshlight is the world’s best-selling brand of male lifestyle and wellness products. Built on innovation, quality, and body-safe materials, Fleshlight has become a global leader in promoting healthy, positive exploration of pleasure. Headquartered in Austin, Texas, the company continues to redefine the adult wellness industry with cutting-edge designs, creative collaborations, and a commitment to empowering people to embrace intimacy with confidence and imagination.
