Los Angeles – Canadian adult broadcaster Sex-Shop Television Inc. will rebrand its popular Vanessa TV service as VividTV in a new partnership venture with the multichannel television division of Vivid Entertainment, the world’s leading adult film company. The change is effective October 28.

Sex-Shop Television chief executive officer Anne-Marie Losique will head the channel, which will offer programming in both French and English. The channel will provide the most popular Vanessa TV programming, along with the highest quality content from Vivid, the most famous franchise in modern adult entertainment.

“In collaboration with Vivid Entertainment, we will be able to offer what will be unquestionably the broadest and highest quality adult viewing packages in Canada,” said Ms. Losique. “This is an exciting new venture for our company. Our viewers will get the best of both worlds. ”

Vivid has won more awards than any company in the history of the adult industry. It has the largest film archive of any single adult studio and has become known for its widely publicized celebrity sex tape movies starring such names as Kim Kardashian, Kendra Wilkinson, Montana Fishburne, Tila Tequila and many others. Other popular titles from Vivid include parodies of comic superheroes, dramas and such series such as Brand New Faces and 100 % Real Swingers.

“Vanessa TV is without a peer in Canada as a provider of fine adult programming. We are delighted they are taking the lead in bringing VividTV to audiences throughout the country,” said Bill Asher, co-chairman of Vivid Entertainment who heads its television division. “Because Anne-Marie knows the market so well, she’ll be able to package the best of Vanessa TV and VividTV.”

A promotional clip for the channel is available here – http://goo.gl/XcZ5lD.