(Chatsworth, CA) — Shane’s World is pleased to make two major announcements regarding their popular toy line. Shane’s World Toys has launched www.shanesworldtoys.com to help fans keep up with developments from their novelty division. Additionally, Shane’s World Toys and California Exotic Novelties are proud to kick off their “Sex Toys for College Students Tour” which will span the country providing information, outreach and fun to needy coeds everywhere.

The popularity of the Shane’s World Toy brand has prompted the company to launch www.shanesworldtoys.com where fans and interested consumers can get updates on the latest product releases, upcoming projects and events. It is the perfect way to get the word out , especially to those looking to use Shane’s World toys in their bed/dorm rooms. The site features a full product catalog, blogs, advice and tips on how to use toys to enhance your relationships and of course details on “The Sex Toys for College Students Tour.”

Additionally, each month, the site will feature condom and toy giveaways for fans who sign up.

“The Sex Toys for College Students Tour” is sponsored by California Exotic Novelties, a global leader in the adult novelty industry and the manufacturer of Shane’s World Toys.

“We are extremely fortunate to have CalExotics in our corner,” says Shane’s World CEO Brian Grant. “They are recognized as one of the top companies for adult novelties and have been behind us one hundred percent. They are not only our manufacturer, but our biggest cheerleaders on this and other projects.”

Susan Colvin, President and CEO of California Exotic Novelties, says, “‘The Sex Toys for College Students Tour’ is a fun way to promote the Shane’s World Collection. We’re thrilled to be a part of the action. The new website will serve as a great resource to educate and inform Shane’s World fans. Go team Shane’s World!”

Starting with a stop at Chico State University in California on February 7-8, the Shane’s World gang will embark on a nationwide tour to spread awareness about sexual health and safety while also having a whole lot of fun. The focus, of course will be on the Shane’s World toys which are specifically designed for young, adventurous singles and couples, making them a perfect fit for the college audience.

A number of top adult stars have agreed to come along for the ride. They will be dispatched to campuses and they won’t be coming empty-handed. What would a party be without some great free stuff? The Shane’s World crew will be giving away over fifteen hundred Shane’s World toys during the first few stops of the tour.

“We are so excited about giving away sex toys to those who need them most, college students,” adds Grant. “We are lucky to have great brand awareness in the college market and we plan on increasing that awareness with this tour.”

Fans unable to make it to one of the tour stops can keep tabs on the happenings at www.shanesworldtoys.com. Pictures and videos of each stop will be uploaded along with blogs, fan accounts of the action and other fun features.