Los Angeles – The Screaming O is proud to introduce the latest in disguised vibes, The Studio Collection O Balm™ Stick, a sleek and discreet mini vibrator cleverly disguised as lip balm, one of the most common parts of every woman’s handbag. Encased in a sleek back tube with a soft cherry red tip, the O Balm Stick looks as good as it feels and is the perfect impulse sale to complete shoppers’ sex toy ensembles!

The O Balm Stick features a super-powered single speed motor powered by a twistable base that looks just like ordinary lip balm – but remove the cap to find a soft touch tip that transfers vibration for a fresh-faced pick-me-up for the woman on the go! Users will look as good as they feel and it’ll be their sexy little secret!

“The O Balm Stick is the latest innovation to turn common pieces from every woman’s handbag into portable mini vibes cleverly disguised as the cosmetics they carry,” The Screaming O partner Keith Caggiano said. “O Balm Stick is the most portable mini vibe in the collection with an easy on/off switch and soft tip that feels great and looks like the real thing. It’s the perfect mini vibe for shoppers looking for a simple vibe to take with them on the go!”

O Balm Stick comes stocked in 12-count POP countertop displays and convenient clip strips that make it easy to show shoppers why this mini vibe is a must-have for their handbags. O Balm Stick appeals to shoppers of all sensual styles with a cleverly discreet design, affordable price point, and powerful portability – it’s the perfect pick-me-up for impulse sales!

For more information about The Studio Collection, visit http://www.myscreamingostudio.com/.

For more information about The Screaming O, visit http://www.thescreamingo.com.

For updates and details, check out The Screaming O’s Facebook page for the latest sexy news àFacebook.com/ScreamingO.

The Screaming O® is the top-selling, award-winning, best-reviewed adult novelty company behind some of the most popular and innovative adult toys on the market and has successfully enhanced couples’ romantic and intimate relationships since 2005.

The Screaming O’s flagship product, the Screaming O Vibrating Ring, was named “Best Product of 2008” Women’s Health Magazine, which also recognized the Screaming Octopus as “Best For Underwater Exploration” in 2009. The BigO vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network’s popular “Talk Sex With Sue.”

In addition to its award-winning product lineup, The Screaming O itself has received countless accolades within the industry for its high-quality production standards, innovative design and honorable business practices. Most recently The Screaming O won “Innovator of the Year” at the 2012 EAN Erotixxx Awards, an “O” Award from AVN for “Marketing Campaign of the Year” for The Studio Collection®, StorErotica Magazine’s “2012 Sexual Enhancement Company of the Year” for Rock On® and “Best Female Product” for The Studio Collection Mascara Vibe from the 2012 Erotic Trade Only Awards.