Los Angeles – Vivid Entertainment, the world’s leading adult film studio, said today it will launch Vivid for Google TV, the first TV app designed to make sexually explicit content available through the new Google TV set top device. The new channel will stream content in high definition to subscriber television sets and computer screens.

Vivid for Google TV will be available at no additional cost to subscribers to www.vivid.com, which currently offers a package of features such as streaming of Vivid’s award-winning adult movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content. Access to the site is restricted to persons over 18 years old.

People with Google TV set top devices can now access the new system. A video is available that shows how Vivid for Google TV programming will look (http://vivid.com/news/2011-11-04/vivid-entertainment-to-launch-google-tv-channel-today/).

“Vivid for Google TV gives our fans a new way to enjoy Vivid movies in high quality HD and with other benefits that provide a very appealing, highly enjoyable, and user friendly experience,” said Steven Hirsch, co-founder and co-chairman of Vivid. “It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players.”

Mr. Hirsch said no other adult companies are currently deploying a true Internet system that includes 24/7 access and constantly streaming movie content. “We spent more than a year developing a code base for a robust, standalone Internet-TV channel with a friendly interface for the consumer that can be used with the current Google TV technology and other Internet protocol presentation methods now in development,” he said.