(Hightstown, NJ): Award-winning distributor East Coast News and industry-leader Wicked have joined forces to present a brand new retail contest. On June 1, 2013, East Coast News customers will begin a 3-month long competition promoting Wicked Sensual Care products. Wicked and ECN will be rewarding the top-performing retail sales representatives with a range of prizes, including an all-expense paid dinner with adult superstar jessica drake.

Introduced late last year, Wicked’s collection of personal care products have been one of the industry’s most desirable lines. Wicked Sensual Care items include flavored, water and silicone based lubricants and creams, as well as an antibacterial toy cleaner. The brand’s elegant packaging is perfect for virtually any retail setting. Since the launch, the products have been on ECN customers’ “must have” list.

“The Wicked Sensual Care line has everything that retailers are looking for,” explains ECN Sales Manger, Alan Mandell. “Wicked is a brand that every adult consumer knows, and therefore one that they trust – it’s as simple as that. Consider the quality ingredients, beautiful packaging and consumer confidence and you have a winning retail combination.”

The 90-day retail contest will measure sales for stores and individual reps, and encourages increased brand awareness among store staff. “We appreciate the belief ECN has in our line, and their desire to create this contest with their retail customers,” states Wicked Owner, Steve Orenstein. “We are happy to support them with it and know we will see amazing results.”

East Coast News will be distributing official contest rules and details to customers this week. For more information on the contest, or the Wicked Sensual Care collection, retailers are urged to contact their East Coast News account representative today, or email sales@ecn.com.