(Bristol, PA): The Xgen warehouse is looking pretty pink these days. The manufacturer/distributor is gearing up for a fundraiser to benefit breast cancer research, where it will donate a portion of all proceeds from its most popular pink items. By offering fun and flirty pink products, Xgen hopes to raise awareness with style.

“In years past, many of our pink items have been used by groups running their own breast cancer fundraisers,” explains Xgen’s Andy Green. “We’d always support them by contributing to their causes. This year, we also want the sale of these items to directly benefit the charity.”

Portions of the proceeds from the sale of all Pink Bodywand Minis, Pink Eye Candy Lashes, Pink Pleasure Wig Clip-Ins and 3 styles of Pink Pleasure Wigs will be donated to the Abramson Cancer Center at the University of Pennsylvania. Xgen plans to promote these items specifically as tools to raise awareness and funding.

“To me and virtually everyone I know, supporting this charity very personal,” Green continued. “If our wigs, clip-ins and lashes let someone show their support in a unique way, then I feel we’re solidifying their personal connection to the cause.”