Top adult public relations firm The Rub PR's owner and publicist, Erika Icon, is the cover star of the June 2025 issue of ASN Lifestyle Magazine. She’s on the cover wearing a Fenty 80s-inspired cherry t-shirt with the tagline “The Rub on Erika Icon: Queen of Spin & 2025 ASN Hall of Fame Inductee.”
Erika Icon is on the cover of the June issue of ASN Lifestyle Magazine and has a 15-page feature that includes an exclusive interview and never-before-seen photos by infamous photographer Ellen Stagg. Starting on Page 80, there are three different looks and numerous images. The interview covers a wide range of topics and is both entertaining and educational. Icon answers questions about getting into the industry, falling into the PR game, and opening her own agency, how The Rub PR is different from other agencies, her mentor, what keeps her grounded, who she’d love to add to her roster, crazy stories, and much more. She also discusses her induction into ASN’s Hall of Fame in August.
“If you told me last year that ASN would put me on the cover of their magazine and Ellen Stagg would be shooting me for it, and I’d be in the Class of 2025 Hall of Fame, I’d tell you you’re insane. This is unbelievable! Being shot by Ellen is a dream come true. Thank you so much, Michael Ramos, for the magazine cover, the Hall of Fame, and recognizing my hard work,” says Erika Icon, owner and publicist.
The June 2025 issue is available online at asn.asnlifestylemagazine.com/asnlm/202506/#p=1.
To learn more about The Rub PR's award-winning services and incredible client roster, visit their website at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon got her client, Kimber James, cast on E! Entertainment's Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, and has secured interviews for clients with prominent publications such as Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she's done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, ad WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium.
