Top adult public relations firm The Rub PR has won Best Public Relations Firm for the second time from the ASN Awards. They were the first company to win the award when it was first presented in 2022. Owner Erika Icon was also inducted into their Hall of Fame.
On Saturday night in Orlando, Florida, the ASN Awards rolled out the red carpet, and the stars were out in full force. Many of The Rub PR clients were nominated and attended, including Dr. K of ProDx Health, Ariel Demure, Brittany Andrews, Krystal Sparks, Crystal Thayer, and Goddess Lilith. Erika Icon took to the stage multiple times during the night to present and accept awards on behalf of herself and her clients, who were unable to attend. The first award she received was for Best Public Relations Firm, where she joked that the trophy was bigger than the one she had received the last time, highlighting that size does matter. Icon’s second time being honored was being inducted into the Hall of Fame by host Casey Carter.
“It was an incredible night to win the PR award again and be inducted into the Hall of Fame. But the true honor was being the one to present Brittany Andrews with her Lifetime Achievement Award and accepting Andie Anderson’s trophy for Best Social Media Influencer. I’m so proud of them, as well as Crystal Thayer and Krystal Sparks, who also won their categories. It was a big night for The Rub PR,” says Erika Icon, owner and publicist.
See the list of winners at asnlifestylemagazineawards.com/2025-winners.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon got her client, Kimber James, cast on E! Entertainment's Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, and has secured interviews for clients with prominent publications such as Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023 and 2025, Best Public Relations Firm from the ASN Magazine Awards in 2022 and 2025, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she's done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, ad WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium.
